Summary: The sales of professional monitors in China are currently not good, and many people say that this is related to economic development. The economic recession has led to a decline in the market; Some people also say that in fact, the Chinese market is already the world's largest display: the sales of professional displays in China are not good at present, and many people say that this is related to the development of the economy. The economic recession has led to a decline in the market; Some people also say that in fact, the Chinese market is already the world's largest display market, and various display product innovations have also taken a certain lead. So why can't it be sold?

Professionalism is not necessarily high-end

When it comes to professional monitors, some people always think of products with extremely high configurations, ultra-high resolution, large screens, precise colors, and other elements. They wish they were all fully equipped to be considered professional monitors. In my opinion, according to the needs of different users, products that enhance each display advantage are professional monitors. For example, users who frequently deal with stocks have clear requirements for screen space and proportion. In this case, the product may increase the resolution significantly, which may not necessarily meet the preferences of these users. We don't talk about the issue of dot pitch caused by high resolution, but rather the price and cost of the additional features, which not all users can accept.

Therefore, professional monitors are not necessarily high-end monitors, as they stack the highest hardware for any user and may not necessarily win their favor. Therefore, the author believes that current professional displays should be roughly classified into several categories. Firstly, displays used in truly special industries, such as broadcasting and medical. The displays used in industries such as banking and retail have limited contact with ordinary users, so they can be counted separately. In fact, this type of monitor does not go through ordinary channels, and it is difficult for us to buy such industry products on e-commerce.

For ordinary consumers, current displays can also be divided into three categories based on their profession: firstly, esports displays used by esports players; The second is a professional product suitable for enthusiasts of design, editing, and photography; The last one is a product suitable for users who frequently need to handle multiple types of data. At present, the demands of monitor users for market segmentation can be basically divided into the three categories mentioned above.

The current situation of professional LCD in China: surprisingly unable to sell? We know that as photography enthusiasts, people have different abilities and willingness to spend on cameras and lenses. The same applies to monitors. The current problem in the monitor market is that the prices of high-end products are too outrageous and do not consider the complexity of users. Therefore, when it comes to professional monitors, many consumers have the impression of extremely high prices in their minds, which is a problem that needs to be solved.

Unreasonable distribution of stacked hardware performance

Currently, professional monitors often have hardware stacking issues. Let's still look at it according to the above classification. Firstly, there is the gaming monitor. Currently, many manufacturers have launched professional gaming monitors with large screens, ultra-high resolutions, and prices that put a lot of pressure on many users. In fact, in our daily communication with professional esports players, we have learned that many professional players do not require a super large screen for esports displays. Many players have expressed that a 24 inch product is a suitable size, and if the size is too large, it can easily distract the players' attention.

Some monitors supplied to professional designers are also like this, with ultra thick bodies, large screens, high resolution, professional colors, and rich interfaces. They wish all the avant-garde elements in the current monitor industry could be equipped, which makes the product price very high. Some novice professionals feel at a loss when choosing products. One end is a mass market product without any distinctive features, and the other end is an extremely luxurious product, it's really hard to choose.

For some users who frequently handle data, the display market offers a new product with a 21:9 ratio. Indeed, such products can have more display space, but their supporting functions have not been developed. Many users have no concept of how to utilize this space. Therefore, this new product has also been criticized by users.

Through analysis, we can find that the current performance distribution of professional displays is not reasonable and does not take into account the richness of users. As the display market becomes more mature, ordinary users, intermediate users, and professional users gradually have different needs. Therefore, the distribution of professional monitors cannot just stay at the highest end stage.

The full utilization of market cultivation resources is not yet widespread

In fact, the mentality of users also has a profound impact on the development of the professional display market. Many users have a very simple positioning of the monitor, which is just an image output device, and its performance naturally improves. It is not clear how monitors can help users improve work efficiency and ensure work quality, so these users always hope that the performance of the monitor will be as powerful as possible. Especially since professional products are more expensive than regular products, they naturally have to outperform entry-level products in terms of performance.

For example, the 21:9 monitor nowadays is often ridiculed for having a narrow screen. In fact, this product is not useless. For players who often play League of Legends, if they use this monitor, they can truly experience a super wide field of view. Compared to ordinary players, users who use 21:9 LCD monitors can see more behaviors on the map.

Therefore, if we accept the advantage of 21:9 monitors, we cannot criticize their shortcomings in occupying more desktop space. After all, every monitor has its own shortcomings. As long as we make the best use of everything, the product can meet our needs. For professional monitors, users cannot demand products with the idea of being expensive and having a comprehensive product. I believe that with the continuous development of the market, the types of professional products can also be enriched. Users' understanding of professional monitors will also become more rational and objective.

Focusing on demand and lowering prices is not the ultimate solution

We have talked a lot about the development of professional monitors, but in fact, many consumers believe that professional monitors are still too expensive. As long as the price drops, sales will naturally increase. In fact, the reality is not like that. For example, the price of 4K monitors has been declining, but users still do not buy them. If they cannot meet the specific needs of users and cannot hit their pain points, no matter how much the product is discounted, no one will like it.

On the contrary, some European and American brands' monitor prices are not the lowest, but their sales are good. These products are not the highest configuration, but they have become the preferred products for many aspiring users. It can meet the needs of advanced users in terms of appearance design, panel optimization, and functional design. For professional monitors, price reductions may not necessarily lead to a significant increase in sales for the original machine king. Instead, it is about simplifying the process and finding professional products that truly meet the needs of users in order to become their favorites.

Afterword: In fact, the real reason why professional monitors cannot be sold is that the professional monitor market has not been well prepared, the product performance is still unreasonable, and the real needs of professional users have not been found. Simply piling up hardware and lowering prices cannot sustain the development of this market. Making products truly meet the needs of users and cultivating their correct understanding of professional displays is a foundation for the development of this market.